New York Times bestselling author

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A bittersweet transition ...

An update from Lauren Layne


Dear darling readers,

Let's get right to it.

The LL Weekly is undergoing a transformation to ...
 

The LL Monthly.


Meaning: beginning February 2017, my newsletter will be coming out the first Thursday of every month instead of every Thursday.

I’ve been agonizing over this for a little while now, but though I’ll miss the regularity of these check-ins, my gut’s telling me it’s the right decision.

When I first started the LL Weekly in October 2015, my circumstances were a bit different. 

I’d been living deep in the writer cave, entirely isolated from readers because I was so social media weary. The format of a weekly newsletter felt wonderfully freeing, but was also an efficient way to catch you guys up on years' (literally, years) worth of behind-the-scenes content. 

I had a backlog of hundreds of reader questions to be addressed. Dozens of writer tips to be shared. Behind-the-scenes looks at my writing process/journey and personal life that I’d never revealed before. 

And though I don’t regret a single minute of it (the LL Weekly was one of my favorite parts of 2016, truly), the fact is …

I’m all caught up.

I’ve answered the questions, shared my backlog of writing tips, and cracked my personal life & thoughts wide open with sometimes toomuch candor. 

That’s not to say I don’t still have plenty to share, I just don’t have enough to share on a weekly basis. Coming up with unique/compelling content for the newsletter every seven days is getting harder and harder.

The fact that my subscribe rate has slowed, and my “open rate” stalled tells me that it’s not my imagination. You guys are feeling it too. 

Add in the fact that there was a big boom in author newsletters over the past year, and I suspect many of us (self included!) are feeling a bit of email fatigue. 

As I said, I’ve been stressing about this, until I realized I need to stop thinking about it as a failure, and instead think of it as prioritizing quality over quantity

Which leads me to an update I promised last week ...

My theme word for 2017.

2016’s theme was Like a Boss and I feel good about it.

2017’s theme though ... (drum roll, please) ...
 

Elegance.


It feels … right. 

According to Merriam-Webster, there are two definitions of elegance, and both encapsulate what I want out of this year:

Definition One:

The quality of being graceful and stylish in appearance or manner.

I like that.

I mentioned in last week’s newsletter that while I kicked serious butt in 2016, I did so half-limping and unshowered, and quite honestly, not as healthy as I could could have been in body or spirit.

I want to accomplish everything I did in 2016 and more in 2017, but I want to do it with style. 

I want to rock 2017 in pearl earrings and black stilettos, not sweatpants until 3pm.

But that version of elegance, while lovely, is merely the frosting—the dazzle.

The more important part of elegance is the second definition:

The quality of being pleasingly ingenious and simple.

I just love that, don’t you?!

It’s about stripping away the clutter and the crap to essence.

It’s about being clever instead of busy.

Proactive instead of reactive.

Succinct instead of loquacious. 

Thoughtful instead of frenetic.

And it starts with The Weekly.  Sorry, Monthly.

This isn’t a goodbye, or even a step back. It’s merely a bit of a shuffle so that I can deliver better instead of merely more.

I’m truly excited about this next stage in the LL newsletter, and I hope you are too. 

Wishing you all a very elegant 2017;

Until February 2nd ...

xoxo,
LL

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I'll leave you with two little LL nuggets of book-goodness:

(1) Good Girl is on sale for only $0.99 for a limited time. Get on it!

(2) Ready to Run (the first in my I Do, I Don’t series, out 8.22.17) is available for pre-order on Kindle! I should have a cover to reveal in February

Lauren Layne