Modern Romantic Fiction.

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How I approach book release days

The below mini-blog post was originally posted via my Instagram account. But since I know not everyone’s on the ‘gram, posting here as well as I think it’s an important reminder for all of us, not just authors.


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Huge Deal is my 30th published book, and will be available as a Kindle ebook and audiobook at midnight tonight! 🥂⠀⠀⠀⠀⠀⠀⠀⠀⠀
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It's tempting to get into a flurry during release week. To spend the entire day frantically refreshing your Amazon page to check sales rank, trying not to let your eyes water at that 2-star review by the review proclaiming you're not as good as you used to be. Wondering why you're not in the top 100 like so-and-so who also has a new release, and freaking out that you didn't do ENOUGH.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Because releasing something you CREATED into the world comes with a strange combo of feelings: excitement, worry, and a constant, nagging sense that you're going to barf.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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But I try not to play that game anymore. Here's what NOBODY told me in those early days: Everything I can do for this book release has already been done.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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✨ I wrote the best book I possibly could ✨⠀⠀⠀⠀⠀⠀⠀⠀⠀
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That's not to say I won't do my best to set the book up to succeed. I'll send a newsletter, update my website, etc. But here's a crazy truth: I've spent thousands of my own money on some book releases, and put in hundreds of hours on some releases. I've also completely forgotten others. Literally, I have forgotten until 2pm on release day and thought, "oh %#$, I have a book out today, guess I should mention on Insta ..."⠀⠀⠀⠀⠀⠀⠀⠀⠀
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Guess which one is my best release week of all time, and my bestseller of all time? That’s a dramatic example, but time and time again, the level of stress I put into release day/week has NO impact on a book’s sales. ⠀⠀⠀⠀⠀⠀⠀⠀⠀
So my new approach during release week? ⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I stay busy loving the life I’ve created. First thing on release day, I don’t check sales rank or social media. I write. I write something fun, just for me. I sip champagne, I get my hair done, I read, and I celebrate the fact that I wrote a book I’m proud of.⠀⠀⠀⠀⠀⠀⠀⠀⠀
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I can’t wait for you guys to finally get Kennedy & Kate’s story.


Books, Author LifeLauren Layne