How Book Prices Are Determined
It’s FAQ Friday!
Unlike my usual FAQs which are aggregated over years worth of common question’s today’s FAQ is a relatively recent one, but it’s been growing so rapdily in frequency, that it totally warrants a spot on the blog:
Why is Passion on Park Avenue so expensive?
As I write this (February 8, 2019) Passion on Park Avenue, which is due out on May 28th, is $11.99 for the Kindle version, with the paperback price fluctuating on Amazon between $12 and $16.00.
I absolutely understand why you are all asking the question. That is quite a bit more than my previous books, especially for the ebook version.
My answer’s going to sound like a bit of of a cop-out, but it’s the absolute truth:
I don’t decide my books’ pricing.
As I’m writing this, all of my books are published via publishers (as opposed to self-publishing, as is common among many contemporary romance authors), which means that i don’t get to choose my cover. I don’t choose my release dates, and I don’t choose how much the book costs. I find out what my books will cost when my readers do: when they go up for preorder on Amazon.
But I can tell you this:
The difference in price is a result of various publishers’ pricing strategy, and is not indicative of book length or quality. All of my books are roughly the same length, and I give my all to every last one of them. I don’t know when I’m writing a particular book what the publisher will decide to price it out. Even if I were to guess, I’d probably be wrong (publishers like to surprise me ;-)) I never think, “This will be a cheap book I’ll half ass it,” or “This book will be expensive, I better bring it,” I wouldn’t do that even if I did know what the price will be. I’m a creator first, a businesswoman second. Price isn’t relevant to me when I’m writing.
Is Passion on Park Avenue worth the price the publisher is asking for? Yes. Absolutely it is.
But my other books aren’t of lesser value because a different publisher has a different strategy. They cost less simply because that publisher decided to put a low price tag on them. I’m not included in that conversation.
To that point, the question I’d really love to get is not “Why Passion on Park Avenue is so expensive?” but “Why is the _____ so cheap?”
Good question. I wish I knew ;-)
If Passion on Park Avenue is out of your budget, I’ll understand. We all have to make daily decisions what to spend our hard-earned money on.
But I have been, and will continue to be, pretty outspoken about not loving the recent cheap book trend. I find it alarming. Books are art. Art has value.
The way I see it, my book takes a lot more time, effort, creativity and soul than a barista making a vanilla latte at Starbucks.
So why in the world would my book cost less than that latte?!
But at the end of the day, I hope you buy whichever Lauren Layne book is right for you. I can’t offer you any price guarantee—that’s my publisher’s job. But I can guarantee that my heart and soul goes into every last one, regardless of price.