One thing to note before we get started: I chose the title of this blog post quite deliberately:

5 Vital Tools For My Writing Business

If you were simply to ask me the tools vital to my writing, Ulysses would be at the very top of that list, because it’s the app where I do the actual writing.

But today, I’m talking about the other side of being a full-time writer—the business side.

Because while I will shout from the rooftop that the very best way to turn your writing into a career is to write another book (and then another, and another…), let’s not be naive:

Treating your writing career like a business is crucial if you want to make a living from it.

Here are the 5 tools I’m currently relying on hard to ensure the Lauren Layne brand can pay the bills:


Planoly is an Instagram scheduler that allows me to schedule and autopost to your Instagram grid days, weeks, even months in advance. This means I can maintain a regular Instagram presence without falling into the less-than-productive habit of logging into Instagram to post one thing, and then looking up an hour later because I got lost in the mindless scroll routine. In short, Planoly’s given me entire hours of my week back. Click here to give Planoly a try.*


Pinterest is hands-down, the most pivotal part of my marketing strategy at the moment. The platform gets hundreds of thousands of eyeballs on my name/logo/books/brand each month, and sends tens of thousands of potential new readers to my website each month. Let me assure you, I haven’t seen those kinds of results anywhere else.

Bullet Journaling

I take a pretty minimalist approach to Bullet Journaling—none of the stickers, doodles, and fanciness that you see on Instagram or Pinterest. I don’t even use colored pens or highlighters, just the basic bullet version, as it was intended. For such a simple system, BuJo is shockingly effective at ensuring my essential “right now” to-do items get checked of while also helping me make progress towards those big “someday” projects.


The Notion app is the digital operations center of my business. With just a couple clicks, I can access any of my book manuscripts, covers, company mission statement, brand assets, book covers, analytics, and so on.


I use Adobe Photoshop and Adobe InDesign for most of my graphics and design work. When it comes to functionality, there’s really no true equivalent. But, I fully confess that I also “cheat” and use PicMonkey sometimes! While it can’t do everything Adobe can, when I need a Pinterest graphic or Instagram story fast, I’ll use a PicMonkey template and have a great-looking graphic in what feels like less time than it takes Adobe to even start up on my laptop. Click here to try PicMonkey.*

*The Planoly and PicMonkey links above are affiliate links, which means I get a wee-bonus if you sign up using my links. But please know that I’d never point you to something I don’t actually use and love!

5 Key Tools For My Writing Business