Look. I know website data analytics isn't the sexiest of topics. Unless, you're like me and went way down the rabbit hole of Internet privacy. Do you know that Google (and Facebook, but that's another topic) are billion dollar companies...
Because you are the product?
Google make their money from selling your behavior. And because 86% of websites utilize Google Analytics, that means just about everything you do online from the things you to buy to the things you clicked on is tracked. And it's sold. And used to manipulate your behavior. Yes, really. It's gross. If you want to learn more about just how creepy Google Analytics is, click here.
There aren't many people fighting back, but Fathom Analytics does, which is why I use them on this website. Do I have to pay every month to protect your privacy? Yes, and I will continue to pay as much as I have to not to violate you.
(It's also why you don't have to deal with one of those obnoxious cookie popups on this website. Fathom is cookie-free and GDPR compliant).
If you have a website and are intrigued, you can get a 7-day free trial, followed by $14/month to protect your site visitor's privacy. If you use my link (← affiliate), you'll save $10 on your first invoice.