A note from Lauren Layne I use my newsletter subscriber list to notify people of new book announcements and writing tips. In the past, I have used Mailchimp, Mailer Lite, Active Campaign, and Squarespace Email Marketing. As of late 2019, I made the switch to Flodesk. If you use my affiliate link, I get a […]


June 24, 2020

Why I Use Flodesk for Email Marketing

A note from Lauren Layne In May 2020, I quit using Google Analytics on my website, and switched to Fathom Analytics. Here are the three reasons why: 01. Fathom is Privacy-Focused I confess, I didn’t used to particularly care about online privacy. Or at least, I should say it wasn’t something I didn’t think about […]


June 24, 2020

Why I Don’t Use Google Analytics

A look at how I use Ulysses to write novels.


May 25, 2020

what my writing app looks like

Is there any phrase that strikes despair in the heart of those of us who rely on online marketing for our livelihood as much as: algorithm change *shudder* This isn’t just me, right? I wasn’t the only one who was blind-sided a few years ago when after years of carefully growing the “likes” on our […]


April 29, 2020

The Pinterest Algorithm in 2020—For Writers

Why author platform is NOT as simple as your social media following.


April 19, 2020

What is your “author platform”

Clutch your pearls, because we’re talking: how to write sex scenes!


April 6, 2020

4 Tips for Writing Steamy Scenes

How to measure the value of your book marketing strategies.


April 3, 2020

ROI for Authors

Lessons I’ve learned after working from home full-time for 8 years.


April 1, 2020

Work From Home Tips for Writers

Be flexible with your muse, and your muse will be flexible with you.


March 27, 2020

3 Ways to Foster Creativity

Why tension in a novel is crucial to creating a page-turner.


March 14, 2020

writing a page-turner

Why I went from *needing* a paper planner to embracing a digital organization system.


February 22, 2020

How I plan my life

Five essential tools that help help me turn book-writing into a full-time career.


February 18, 2020

5 Key Tools For My Writing Business

A definition of fiction writing’s “mirror cliché,” and why you should avoid it.


February 6, 2020

Avoid this character-writing cliché

Behind-the-scenes with Brianna Cohen, the narrator of The Prenup.


October 27, 2019

Interview with an audiobook narrator

Three tips for creating motivation when you’re in a funk.


October 17, 2019

Hacking your motivation

How to launch a social media presence when you’re a brand new writer.


September 29, 2019

Social Media for Aspiring Authors

Why knowing how to write a 1-sentence summary of your story is crucial for your writing career.


September 13, 2019

How to write a logline for your book

The mindset shift that exploded my Pinterest marketing results.


September 12, 2019

The Pinterest stat that matters

Some tough love inspiration for taking accountability for your own destiny.


September 9, 2019

Change your vocab, change your life

How pulling back on screen time can increase your happiness.


September 7, 2019

3 Reasons to Try a Digital Detox

A practical, tough-love approach on how to write faster.


September 6, 2019

How To Write More Words In a Day

How the Notion app replaced (almost) all other apps and helped me get my life together.


September 5, 2019

How I Organize My Entire Life

How you can learn from the books of your favorite authors.


July 16, 2019

Story Mapping

Why I use the Ivy Lee Method.


June 10, 2019

How I Get Things Done

How I organize all of my manuscripts on my computer, including my actual folder hierarchy.


March 12, 2019

How I organize my digital files

If you don’t start today, what makes you think you’ll start tomorrow?


February 11, 2019

What are you waiting for?

Building your own author website is easier (and quicker!) than you think!


February 9, 2019

5 Pages Your Author Website Needs

Using Instagram Stories to promote your writing.


February 7, 2019

5 Instagram Story Ideas for Authors

What it really means to kill your darlings.


February 6, 2019

Cutting Scenes from your Novel

The morning routine of a bestselling author.


February 3, 2019

The first 3 things I do every morning