A note from Lauren Layne I use my newsletter subscriber list to notify people of new book announcements and writing tips. In the past, I have used Mailchimp, Mailer Lite, Active Campaign, and Squarespace Email Marketing. As of late 2019, I made the switch to Flodesk. If you use my affiliate link, I get a […]

A note from Lauren Layne In May 2020, I quit using Google Analytics on my website, and switched to Fathom Analytics. Here are the three reasons why: 01. Fathom is Privacy-Focused I confess, I didn’t used to particularly care about online privacy. Or at least, I should say it wasn’t something I didn’t think about […]

A look at how I use Ulysses to write novels.

Is there any phrase that strikes despair in the heart of those of us who rely on online marketing for our livelihood as much as: algorithm change *shudder* This isn’t just me, right? I wasn’t the only one who was blind-sided a few years ago when after years of carefully growing the “likes” on our […]

Why author platform is NOT as simple as your social media following.

Clutch your pearls, because we’re talking: how to write sex scenes!

How to measure the value of your book marketing strategies.

Lessons I’ve learned after working from home full-time for 8 years.

Be flexible with your muse, and your muse will be flexible with you.

Why tension in a novel is crucial to creating a page-turner.

Why I went from *needing* a paper planner to embracing a digital organization system.

Five essential tools that help help me turn book-writing into a full-time career.

A definition of fiction writing’s “mirror cliché,” and why you should avoid it.

Behind-the-scenes with Brianna Cohen, the narrator of The Prenup.